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SEO Specialist

Hilversum, Veendam
Full-time
Fixed-term

About the position

SEO Specialist (SEO & GEO) · EasyToys Magazine · Hilversum or Veendam · Hybrid · 32–40 hours

Good SEO has long been about more than just Google. You know how to drive organic growth in a world where AI search engines, Google AI Overviews and tools like ChatGPT and Perplexity determine what people find. That’s why we’re looking for an SEO Specialist who takes ownership, keeps testing and makes sure our magazines contribute to what ultimately matters: visibility, growth and revenue.


About the role

As SEO Specialist, you are responsible for the organic growth of EasyToys Magazine and our international magazines. You make a sensitive topic accessible with honest, educational and enjoyable content about sexual health and pleasure.That content needs to be found in traditional search engines (SEO) and in AI-driven search environments (GEO, Generative Engine Optimization). This isn’t a ready-made role. Together with the Performance Manager, you’ll build a new SEO and GEO strategy.

You’ll be part of our Performance team of around 15 colleagues and work closely with Brand, CRM, Social and E-commerce. No gut feeling: data, experiments and results set your course.


What will you do?

  • You are fully accountable for the SEO performance of EasyToys Magazine and translate successful approaches to our international magazines.
  • You develop a commercial content strategy based on keyword research, search intent and performance data.
  • You optimise content for discoverability in Google as well as in LLMs and AI search results.
  • You write briefs for the design team for the creation of images and video.
  • You analyse performance in tools such as vertaal: Google Search Console, GA4 and Snowplow/Databricks.
  • You look across channels and make choices that contribute to the overall commercial result, not just to traffic.
  • You closely follow developments in SEO, GEO, AI and automation and turn them into concrete improvements.

About you

You get your energy from growth: not just more traffic, but more impact. You don’t wait for a strategy; you’d rather build it yourself.
  • You think commercially and focus on results.
  • You are analytical and back up your choices with data.
  • You take ownership, show initiative and work independently.
  • You switch easily between disciplines and know how to get people on board with your ideas.
  • You keep testing and optimising until you’ve found the best solution.

Do you bring the following to our company?

  • Proven experience with SEO in e-commerce or online marketing. What you’ve achieved matters more to us than your number of years.
  • Experience with SEO tools (such as Semrush or Ahrefs), Google Search Console and GA4.
  • Knowledge of content SEO and a basic understanding of technical SEO.
  • Knowledge of AI, LLMs and developments in GEO and AI search.
  • Experience setting up or optimising content strategies.
  • You understand how organic traffic contributes to revenue.
  • Excellent Dutch and English.

What does this job offer you?

  • A one-year contract for 32, 36 or 40 hours per week, with the intention of extension.
  • A competitive salary based on experience.
  • Flexible working hours and hybrid working: 3 days a week at the office in Veendam or Hilversum.
  • Travel allowance of €0.25 per kilometre and a working-from-home allowance of €2.45 per day.
  • 25 vacation days (based on 40 hours), with the option to buy extra days.
  • 8% holiday allowance.
  • Pension scheme with Pensioenfonds Detailhandel.
  • Up to 8 weeks of remote work from abroad, for example combined with a trip.
  • Discount on sports through Bedrijfsfitness Nederland.
  • A company lunch together every Friday, and events such as the EQOM Summer Party and Oktoberfest.
  • Plenty of room for personal development.

Are you ready?

Does this SEO role sound like you? Apply now, we’d love to get to know you! Want more information first? Email Corporate Recruitment at careers@eqom.com.

About us

EQOM is a fast-growing international player in the intimate wellness sector. From our head office in Veendam, we work with over 400 colleagues in Europe on our mission: to make sexual wellbeing and pleasure accessible to everyone - regardless of preference, age or physical condition. We manage strong brands such as EasyToys, Amorelie and Adam et Eve and offer more than 14,000 products through our webshops and wholesale.

What makes EQOM unique? A vibrant culture of entrepreneurship, creativity and collaboration. We are driven to break taboos and bring about change in a category that is still often uncomfortable. 

At EQOM, you will have the opportunity to make an impact in a sector that matters.