SEO Specialist
Veendam, Hilversum
Full-time
Fixed-term
About the position
Great SEO is no longer just about Google. And great content is no longer just about writing. You understand how to drive organic growth in a world where AI, search engines, and user behavior are constantly evolving. That is why we are not looking for a copywriter. We are looking for an SEO Specialist who takes ownership, keeps testing, and helps our magazines contribute to what ultimately matters: growth, visibility, and revenue.
POSITION DETAILS
As an SEO Specialist, you will be responsible for the organic growth of our magazines, driven by a strong performance mindset. You will make a sensitive and often uncomfortable topic accessible through honest, educational, and engaging content about sexual wellness and pleasure. While the focus is on high-quality written content, you will work closely with colleagues who provide visual and audiovisual support.
Writing great content is not enough. Content must be discoverable and deliver measurable results, both in traditional search engines (SEO) and AI-driven search environments (GEO).
Your success lies in finding the right balance. By working closely with colleagues across Brand, CRM, Performance, and Social, you will align brand value, reach, and commercial impact. You are the connecting link between these disciplines, bringing them together around one data-driven objective: content that is valuable, engaging, aligned with our brand, discoverable by the right audience, and able to contribute directly to our commercial goals.
You will not be stepping into a fully established setup. Together with the Performance Manager, you will develop a new SEO and GEO strategy for our magazines. You will continuously test, analyze, and optimize with one clear goal: increasing organic growth and commercial impact. Your decisions are driven by data, experimentation, and results, not gut feeling.
Writing great content is not enough. Content must be discoverable and deliver measurable results, both in traditional search engines (SEO) and AI-driven search environments (GEO).
Your success lies in finding the right balance. By working closely with colleagues across Brand, CRM, Performance, and Social, you will align brand value, reach, and commercial impact. You are the connecting link between these disciplines, bringing them together around one data-driven objective: content that is valuable, engaging, aligned with our brand, discoverable by the right audience, and able to contribute directly to our commercial goals.
You will not be stepping into a fully established setup. Together with the Performance Manager, you will develop a new SEO and GEO strategy for our magazines. You will continuously test, analyze, and optimize with one clear goal: increasing organic growth and commercial impact. Your decisions are driven by data, experimentation, and results, not gut feeling.
Your responsibilities
- You are ultimately responsible for the SEO performance of EasyToys Magazine and will roll out successful strategies across our international magazines.
- You develop a commercially focused content strategy based on data, search intent, and performance.
- You make decisions that contribute not only to SEO success but also to the overall commercial results of the business. You look beyond individual channels and focus on maximizing total impact.
- You continuously analyze performance, identify opportunities, and optimize based on experiments, insights, and results.
- You ensure our content is optimally discoverable in both search engines and LLMs.
- You are part of our ambitious Performance team of approximately 15 colleagues. From this role, you collaborate closely with Brand, CRM, and E-commerce teams to maximize the commercial value of our content.
- You stay up to date with developments in SEO, GEO, and automation, translating new opportunities into concrete improvements.
About you
You are energized by growth. Not just more traffic, but greater impact. You are curious, entrepreneurial, and enjoy continuously testing what works. You do not wait for a strategy to be handed to you. You would rather build it yourself.
In addition, you bring the following qualities:
In addition, you bring the following qualities:
- You are commercially minded and focused on results.
- You are analytical and use data to support your decisions.
- You take ownership and thrive on responsibility.
- You are self-sufficient, proactive, and capable of finding effective solutions independently.
- You are curious about the latest developments in SEO, GEO, and automation.
- You work comfortably across different disciplines and know how to get people excited about your ideas.
- You continuously optimize until you find the best possible solution.
Do you bring the following to our company?
We believe you will be successful in this role if you:
- Have experience with SEO in a commercial online environment.
- Have experience with SEO tools, analytics platforms, and translating data into actionable improvements.
- Are familiar with AI, LLMs, and developments within GEO.
- Have experience developing or optimizing content strategies.
- Understand how organic traffic ultimately contributes to revenue and business growth.
- Have experience in e-commerce or online marketing. We value this more than the number of years of experience you have.
What does this job offer you?
- A one-year contract for 32, 36, or 40 hours per week (to be agreed upon).
- A competitive salary.
- Flexible working hours and the option to work in a hybrid setup (home and office).
- Travel allowance.
- Home office allowance.
- 25 vacation days based on a 40-hour workweek.
- 8% holiday allowance.
- The option to purchase additional vacation days.
- Pension accrual through the Dutch Retail Pension Fund.
- An extensive company lunch every Friday.
- The opportunity to work remotely for up to 8 weeks, for example while traveling.
- Discounted gym memberships through Bedrijfsfitness Nederland.
- An active social committee that organizes a variety of fun activities and larger events, including the EQOM Summer Party and Oktoberfest.
- Plenty of opportunities for personal development and career growth.
- Interested in working on exciting projects within an international company? This is your opportunity to join EQOM.
Are you ready?
What makes EQOM unique? A vibrant culture built on entrepreneurship, creativity, and collaboration. We are driven to break taboos and create meaningful change in a category that is still often considered uncomfortable.
At EQOM, you will have the opportunity to grow, be yourself, and make a real impact in an industry that matters.
Ready to join us?
Apply now. We'd love to get to know you!
Would you like to learn more first? Feel free to contact our Corporate Recruitment team at careers@eqom.com.
At EQOM, you will have the opportunity to grow, be yourself, and make a real impact in an industry that matters.
Ready to join us?
Apply now. We'd love to get to know you!
Would you like to learn more first? Feel free to contact our Corporate Recruitment team at careers@eqom.com.
About us
EQOM is a fast-growing international player in the intimate wellness sector. From our head office in Veendam, we work with over 400 colleagues in Europe on our mission: to make sexual wellbeing and pleasure accessible to everyone - regardless of preference, age or physical condition. We manage strong brands such as EasyToys, Amorelie and Adam & Eve and offer more than 14,000 products through our webshops and wholesale.
What makes EQOM unique? A vibrant culture of entrepreneurship, creativity and collaboration. We are driven to break taboos and bring about change in a category that is still often uncomfortable.
At EQOM, you will have the opportunity to make an impact in a sector that matters.
What makes EQOM unique? A vibrant culture of entrepreneurship, creativity and collaboration. We are driven to break taboos and bring about change in a category that is still often uncomfortable.
At EQOM, you will have the opportunity to make an impact in a sector that matters.